Here’s an interesting piece of marketing on behalf of Nokia and their 12MP N8 smart phone. They basically got the McHenry brothers (Jackboots on Whitehall) to direct the likes of Dev Patel and Pamela Anderson in a pretty intense and entertaining short film. Using nothing but Nokia N8’s they’ve come up with the following, which is definitely worth a watch for it’s duration!
Press Release Blurb
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Nokia’s highly anticipated new short film, ‘The Commuter’ that stars Dev Patel, Pamela Anderson, Charles Dance, Ed Westwick and was shot entirely in mobile HD on the new Nokia N8 smartphone premiered at an exclusive screening in London on Monday 25th October.
The groundbreaking film was shot in just four days with the Nokia N8, with the streets of London and St Albans providing the backdrop to Nokia’s story about one commuter’s eventful journey to work.
‘The Commuter’ takes a relatively new concept in filmmaking to the next level because the mobile phone was pivotal to this huge production as there were no back up cameras used, everything in the film had to be shot using the Nokia N8.
The movie showcases the stunning HD 720p 12 MP camera on the N8 and pushed the new device to its limits, from shooting free runners leaping across the roof tops of London’s East End to filming the streets of Soho from the front of a sports car that was just millimetres from the road.
It was one of the first times that such a host of Hollywood talent has come together to shoot a film just on a mobile phone. Also, two lucky competition winners became part of the cast as they starred in a scene with the former Baywatch babe, Pamela Anderson and Gossip Girl heartthrob, Ed Westwick.
Dev Patel, star of the Oscar winning film, ‘Slumdog Millionaire’, plays the lead role in ‘The Commuter’ and the concept of shooting a film on the Nokia N8 smartphone was one of his main attractions to the project. Dev said: “I’m always interested in embracing new technology in film making and the main reason I really wanted to get involved with ‘The Commuter’ was because it was being shot just on mobile phones.”
“I wanted to encourage the next generation of filmmakers by showing that you don’t need expensive equipment and big budgets to make your own movies. The quality of a camera phone, like the Nokia N8 allows filmmakers to produce amazing HD movies and I hope ‘The Commuter’ shows aspirational filmmakers that you can create a great movie even using a mobile phone.”
‘The Commuter’ was directed by one of the UK’s hottest upcoming directorial pairings, the McHenry brothers, who have just released their first feature length film, which opened the prestigious Raindance Film Festival, ‘Jackboots on Whitehall’, featuring Ewan McGregor, Rosamund Pike, Richard E Grant and Timothy Spall.
John Nichols, Head of Marketing at Nokia UK, said: “We really wanted to find a project that would push the capabilities of the Nokia N8 and we even found out during the initial testing that the N8's camera has a higher resolution than the professional cameras used on many other films. It was very encouraging that such a great cast wanted to embrace the concept and get involved with 'The Commuter'.”
Available now, the Nokia N8 is designed to intuitively connect to the people, places and services that matter most. With the Nokia N8 smartphone, people can create exciting content, connect to their favourite social networks, and enjoy on-demand Web TV programs and Ovi Store mobile apps. The Nokia N8 boasts a 12 MP camera with Carl Zeiss optics, Xenon flash and a sensor rivalling those found in compact digital cameras. Additionally the Nokia N8 enables everyone to bring out their inner film director by recording HD-quality videos and edit them with an intuitive, built-in editing suite.
From Wednesday 27th October 2010 people can view 'The Commuter' at: http://www.youtube.com/user/nokiauk and http://bit.ly/NokiaN8TheCommuter
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