On Saturday, June 22, 2013, in celebration of the birthday of Peyo, the creator of the Smurfs (born June 25, 1928), Columbia Pictures and Sony Pictures Animation will once again coordinate events all over the world as part of Global Smurfs Day, a worldwide event in anticipation of the release of The Smurfs™ 2, in theatres July 31st, 2013, it was announced today by Marc Weinstock, president, Worldwide Marketing for Sony Pictures.
This will be the second celebration of Global Smurfs Day in what is quickly becoming a tradition. In 2011, the round-the-world events included painting one of the famous White Towns of Andalusia blue and setting a new record for Largest Gathering of People Dressed as Smurfs within a 24-hour Period (Multiple Venues).
On Saturday, 22nd June from 6am, Dublin will be seeing blue for Global Smurfs Day when the iconic Ha’Penny Bridge will be turned blue with Smurftastic flowers by the RHS Chelsea Florist of the Year, Jenny Murphy. Papa Smurf and Smurfette will also make an appearance in what is going to be the biggest global Smurfs Day event taking place worldwide prior to the release of the Smurfs 2 movie on July 31st.
From 11am, St. Stephen’s Green will play host to a day of free fun and excitement for all the family with games, activities and Smurfs music including Right Said Fred’s new song ‘I’m too Smurfy’ based on their massive global hit ‘I’m Too Sexy’. At 12.45pm, we will be blowing out the candles on a Smurf birthday cake to celebrate Peyo’s birthday, the man who created the Smurfs 55 years ago.
So get smurfing…or something!
