New poster for Vampire Academy

Ever since Twilight, posters for YA novel adaptions have all being the same: moody lighting, the heroes staring pensively off into the distance, just very serious and dour. But Vampire Academy goes down a different route, with this eye catching poster seperating it from the norm. The marketing campaign for this movie hinges on the fact it has a harder edge than the likes of Twilight and The Mortal Instruments (I have never read the books, so I can't attest to that), but having director Mark Waters and screenwriter Daniel Waters on board, who have both walked a similar road (with less vampires of course) with Mean Girls and Heathers respectively, does have me thinking this will be a little different.

Synopsis: Rose, a rebellious Guardian-in-training and her best friend, Lissa - a royal vampire Princess - have been on the run when they are captured and returned to St.Vladamirs Academy, the very place where they believe their lives may be in most jeopardy. Thrust back into the perils of Moroi Society and high school, Lissa struggles to reclaim her status while Rose trains with her mentor and love-interest, Dimitri (Danila Kozlovsky), to guarantee her place as Lissa's guardian. Rose will sacrifice everything to protect Lissa from those who intend to exploit her from within the Academy walls and the Strigoi (immortal, evil vampires) who hunt her kind from outside its sanctuary.

Released: 14th February 2014 (U.S.)/ 19th February 2014 (U.K./IRL)