Jimmy Kimmel Live! is in Austin, Texas this week for SXSW (that's the South By Southwest Film Festival for the uninitiated), and before the show touched down in the Texas capital, Kimmel posted a tweet asking any local businesses if they wanted help with promotion. The winning business was Vulcan Video, the last surviving VHS store in the city, and Kimmel descended on the store with a fool proof plan: three hilarious and downright awesome commercials featuring none other than Oscar winner, and Austin local Matthew McConaughey (sporting a base ball cap I hope is available for purchase) extolling the virtues of putting a tape in a VCR over streaming it on your computer. Check them out below.
