It may be fake, but godammit, this new viral video had me wishing for the safe return home of fictional astronaut Mark Watney (Matt Damon). I’ve said this on more than one occasion, but here it is again: The Martian has one of the best viral ad campaigns of the last few years. Each one brings you deeper into the world of Ridley Scott’s latest for into space, ever building excitement for its release.
Released: 30th September (IRL/U.K.)/ 2nd October (U.S.)
Synopsis: During a manned mission to Mars, Astronaut Mark Watney (Matt Damon) is presumed dead after a fierce storm and left behind by his crew. But Watney has survived and finds himself stranded and alone on the hostile planet. With only meager supplies, he must draw upon his ingenuity, wit and spirit to subsist and find a way to signal to Earth that he is alive. Millions of miles away, NASA and a team of international scientists work tirelessly to bring “the Martian” home, while his crew mates concurrently plot a daring, if not impossible rescue mission. As these stories of incredible bravery unfold, the world comes together to root for Watney’s safe return.
