The viral campaign for The Martian has been one of my favourites in recent years, each one a fun building block for audiences to get them acclimated nicely to the world of Ridley Scott’s return to sic-fi. Case in point, this in ad for Underarmour, sponsors of ARES 3 manned mission to Mars.
Released: 30th September (IRL/U.K.)/ 2nd October (U.S.)
Synopsis: During a manned mission to Mars, Astronaut Mark Watney (Matt Damon) is presumed dead after a fierce storm and left behind by his crew. But Watney has survived and finds himself stranded and alone on the hostile planet. With only meager supplies, he must draw upon his ingenuity, wit and spirit to subsist and find a way to signal to Earth that he is alive. Millions of miles away, NASA and a team of international scientists work tirelessly to bring “the Martian” home, while his crew mates concurrently plot a daring, if not impossible rescue mission. As these stories of incredible bravery unfold, the world comes together to root for Watney’s safe return.
