The Dark Knight had a fantastic viral promo campaign with lots of tasks and missions for fans to undertake, some even involving looking for actual merchandise on the streets. With a year to go until the release of The Dark Knight Rises, early promo has begun already today, with the official website kicking into gear somewhat.
There was only a muffled sound clip, but after tweeting #thefirerises fans were able to unlock a shot of Tom Hardy as one of the films villains, Bane. And it's a great first shot of the movie too, showing a gritty, realistic interpretation of the character - no real surprise but still looks fantastic. What does 'the fire rises' mean though? Of course it's shrouded in mystery but maybe something to do with the Lazarus Pit? Who knows. What we do know is there is a long, long promo trail ahead with plenty of tantalising things in store, especially now that they have begun principal photography. Empire also say that it was supposed to be a more gradual reveal but people copped on too fast, so perhaps more promo will come sooner. Expect the internet to collapse in on itself when the trailer debuts......
via Empire
